Phase 1 - Intelligence Foundation

Danone Allergy Portfolio - Intelligence & Market Access Programme

Programme Lead
Marie Sanderson
Live
Programme Status
Month 3 of 6 · Stage-gate 2026-09-30

Four workstreams establishing the factual baseline for European pricing, tender positioning, evidence packaging and market access - feeding directly into the Phase 1 → Phase 2 Go / No-Go review.

50%
complete

Workstream status

Programme phases

Phase 1
In flight
Intelligence Foundation
Months 1–6
  • Pricing & contract map
  • Competitor benchmarking
  • Evidence gap analysis
  • Market access routes
Phase 2
Strategic Development
Months 7–18
  • Global pricing framework
  • 2029 launch strategy
  • KOL mapping
  • Outcomes study design
Phase 3
Operationalisation
Year 2+
  • Embedded monitoring
  • Launch execution support
  • Ongoing intelligence
  • Affiliate enablement

Live signals

COMPETITORS
Portfolio gap: Novalac Allernova AR positioned as category-of-one EHF + anti-reflux thickener. No equivalent SKU in Aptamil Pepti or Cow & Gate Pepti range.
1 hr ago
PRICING
Contract C-UK-208 flagged: net price 18% below corridor.
2 hr ago
COMPETITORS
Novalac Allernova AR won DE tender T-DE-2026-04 (€1.4M).
5 hr ago
EVIDENCE
ACFS adequacy dossier draft accepted for internal review.
yesterday
ACCESS
G-BA scoping call confirmed for 2026-07-09.
yesterday
COMPETITORS
Prescriber traction for Novalac Allernova AR +4pp month-on-month.
2 days
PRICING
IT regional tender re-bid required (Lombardia).
3 days

Top risks

R1RED
2029 combination anchor price erosion
Owner: Marie Sanderson
R2RED
Portfolio gap: no combined EHF + AR SKU vs Novalac Allernova AR
Owner: WS2 / Med Affairs
R3AMBER
Evidence gap vs G-BA dossier reqs
Owner: HEOR
R4AMBER
Affiliate data normalisation slippage
Owner: Programme Ops
R5GREEN
ACFS submission timing (UK)
Owner: Regulatory