Slide 1 · Programme Overview
Danone Allergy Portfolio · Intelligence & Market Access
A three-phase programme to defend, extend and operationalise the Aptamil / Neocate / Cow & Gate allergy portfolio across markets in scope.
01
of 05
Phase 1
In flightIntelligence Foundation
Months 1–6
- •Pricing & contracts
- •Competitor bench
- •Evidence gaps
- •Access routes
Phase 2
Strategic Development
Months 7–18
- •Global pricing framework
- •2029 launch strategy
- •KOL mapping
- •Outcomes study
Phase 3
Operationalisation
Year 2+
- •Embedded monitoring
- •Launch execution
- •Ongoing intelligence
- •Affiliate enablement
Programme lead
Marie Sanderson
Current phase
Phase 1 · Intelligence Foundation
Progress
M3 / 6
Next stage-gate
2026-09-30